The Inner Vizion

Breaking Through From The Inside Out!

TAGLINE, you’re it!

on 20/03/2013

A tagline is a slogan which concisely and vividly sums up a company or product. Why is a TAG LINE so important?  In the order of importance, a picture is worth a thousand words.  It gets your audience past the O in HELLO onto the next part of your content.  Then comes the tagline or slogan.  We see the picture, then our mind sails on to, well, what is that all about??? A good tagline is ‘quotable’.  People remember it.  They tell others about it.  When they see the picture (logo) that is associated with it, they begin to get 75% of the whole picture.  It will literally give the reader a nudge to go further in and read the rest of the content.  It not only keeps your potential audience from ‘clicking on’, it makes them stop, look and read on.  Take a look at what Pepsi has done over the past 64 years.

Over the years brands such as Pepsi change their logos and marketing slogans.  Here are a few of the logos and slogans that have come to life.

  • 1939–1950:  ”Twice as Much for a Nickel
  • 1950:  ”More Bounce to the Ounce”
  • 1950–1957:  ”Any Weather is Pepsi Weather”
  • 1957–1958:  ”Say Pepsi, Please”
  • 1961–1964:  “Now It’s Pepsi for Those Who Think Young”
  • 1964–1967:  ”Come Alive, You’re in the Pepsi Generation”
  • 1967–1969:  ”(Taste that beats the others cold) Pepsi Pours It On”.
  • 1969–1975:  ”You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give”
  • 1977–1980:  ”Join the Pepsi People (Feeling Free)”
  • 1980–1981:  ”Catch That Pepsi Spirit”
  • 1981–1983:  ”Pepsi’s got your taste for life”
  • 1983–1984:  ”Pepsi Now! Take the Challenge!”
  • 1984–1988 and 1990-1991:  ”Pepsi. The Choice of a New Generation”
  • 1989:  ”Pepsi. A Generation Ahead”
  • 1991–1992:  “Gotta Have It”/”Chill Out”
  • 1992:  “The Choice Is Yours”
  • 1992–1993:  ”Be Young, Have Fun, Drink Pepsi”
  • 1993–1994:  ”Right Now”
  • 1994–1995:  ”Double Dutch Bus”
  • 1995:  ”Nothing Else is a Pepsi”
  • 1995–1996:  ”Drink Pepsi. Get Stuff”
  • 1996:  “Change The Script”
  • 1997–1998:  ”Generation Next”
  • 1998–1999:  “It’s the cola” (100th anniversary commercial)
  • 1999–2000:  “For Those Who Think Young”/”The Joy of Pepsi-Cola”
  • 2003:  ”Its the Cola”/”Dare for More”
  • 2006–2007:  “Why You Doggin’ Me”/”Taste the one that’s forever young”
  • 2007–2008:  ”More Happy”/”Taste the one that’s forever young”
  • 2008:  ”Pepsi is #1″
  • 2008–present:  ”Something For Everyone”
  • 2009–present:  “Refresh Everything”/”Every Generation Refreshes the World”
  • 2010–present:  “Every Pepsi Refreshes The World”
  • 2011–present:  ”Summer Time is Pepsi Time”
  • 2011–present:  ”Born in the Carolinas”
  • 2012:  ”Where there’s Pepsi, there’s music” – used for the 2012 Super Bowl commercial
  • 2012:  ”Live For Now”
  • 2012:  ”Change The Game”
  • 2012:  “The Best Drink Created Worldwide”

Even though the logo’s have changed slightly, you can see that the color has remained the same.  That visual is very important.  The slogans have literally been numerous.  Breaking the promotion rules by the dozens.  Why can Pepsi do this?  Notariety.  What have the tag lines done?  Reminded us of the ‘why’ of Pepsi and gave us a new view into what we love so much about it:)

So what does your tagline say about you?  Or are you saying, ‘what tagline??’.  We are in the era of pick and choose at the click of a finger.  Logo’s, taglines (slogans) and content is so important.  It separates you from your competitor.  It keeps your audience looking for the ‘more of you’.

Send me your logo/tagline.  I would love to see what you are all about.

Creatively His, Sue:)



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