Phillip Dusenbery wrote “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course is ransom notes…”
What in the world is happening with advertising! — Now I love to think ‘in the box’ of the client, and out of the box of the rest of the world! This makes the creativity unique. Please don’t get me wrong, I live for creativity, but marketing today is reaching deep and insulting the intelligence of the consumer!!!! I just saw a commercial for Jos. A. Banks. They are offering a business suit for $199. Their ‘shtick’ for this sale is that even if you lose your job, you can keep this suit! WHAT??? I had to listen over and over again to make sure that I understood what they were ‘not’ trying to say.
Respect your customer. Don’t cheapen your brand/business brand just to get a sale. If this is subliminal suggestion in reverse, I just don’t get it. Getting attention is one thing…
I would truly love your thought on this! — Creatively His, Susan:)
